Blatant Lies And Product Launches
It’s time for a rant …
You may have noticed it is becoming more and more common in IM launches for the sales page and launch emails to use blatant lies and broken promises to imply scarcity.
I agree wholeheartedly with Rosie on this one. I HATE any sales pitch that tells me if I don't act RIGHT now I will lose out on the sales price or product entirely. Yes, there are some legitimate "limited" offers and most often they involve personal coaching offers where it is reasonable to restrict the size of the group to what the mentor can handle but how many packages and conferences have you seen limited to a certain number, only to be expanded by popular demand later on in the launch?
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